Spread the Word! Effective Ways to Tell your Success Story

You're doing important and hard work improving the natural areas in your community, but how do you get the word out about what you're doing? What's the best way to tell your story and who should you try to reach? Michigan Radio reporter and Digital Media Director Mark Brush leads a workshop on effective ways to spread your message. Learn how to go beyond simple press releases and Facebook posts, and how to hone the story you want to tell about the work you do.
Format: 
Workshop
Room: 
106
Date: 
Saturday, January 14, 2017 - 2:30pm to 5:30pm
Mark Brush
Michigan Radio
Mark is Michigan Radio's Digital Media Director. He works to develop and maintain the station's overall digital strategy. As a senior producer/reporter from 2010 to 2016 he helped move the station toward publishing more online-first stories. From 2000 to 2006, he worked as the technical director and senior producer for Michigan Radio's regional environmental news service known as the Great Lakes Radio Consortium. From 2006 to 2010, as the unit's co-manager and senior producer, Mark helped transition the GLRC into an award-winning national news service known as The Environment Report. He has won several state and national awards for his work on-air and online. Mark is a graduate of the University of Michigan ('00 MS in Environmental Policy and Planning & '91 BA in Political Science) and has been a "public radio junkie" since 1992. Much of Mark's storytelling philosophy was influenced through his close work with veteran CBC "réalisateur" David Candow.
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