The coastal region of western Lake Erie is recognized for high biodiversity value, and also supports substantial economic and cultural values. Prior planning has focused on ecological features and threats to these features. We have extended that focus by identifying and integrating aspects of human wellbeing to create a vision for conservation that can meet ecological and socioeconomic goals. We've engaged public and private partners to clarify priorities and obtain data to spatially represent these values, and have optimized conservation areas to achieve ecological and socioeconomic goals. Results confirm that current and potential wetlands and areas of high terrestrial biodiversity are of greatest importance for coastal conservation and support values such as hunting, birding, and public access to water. We’ve employed this analysis to assess restoration opportunities in Ohio and Michigan and have obtained funding to improve water management for a high-priority state wildlife area that provides multiple benefits.