June 2015: Make Your Message Soar - Using megafauna to get a community's attention

Originally broadcast: June 10th, Wednesday (2015)

Using megafauna like raptors or birds of prey is the perfect way to get a community's attention. Once you have their attention the directions you can go are limitless. During this webcast, learn how to link conservation success stories of flagship species like bald eagles or the back yard hunting prowess of eastern screech owls to the broad range of conservation issues we face today. Presentation tips, techniques and examples of story flow will help you communicate your message and engage your community in your conservation efforts


Francie Krawcke - Francie's dad once asked her what she wanted to be when she grew up. "Happy" was her reply. Little did he know that meant getting a degree from Northern Michigan University, discovering miraculous things in the natural world with kids (of all ages) and working with birds, raptors to be specific. With over 15 years experience working with raptors Francie has traveled to 35 states teaching about these glorious predators and how to share the same world.

Lisa Brush - Lisa is the Executive Director of The Stewardship Network. Lisa has been leading collaborative conservation initiatives in the nonprofit environmental sector for over two decades. In her role as co-founder and Executive Director of The Stewardship Network she has engaged thousands of professionals and volunteers in identifying community and conservation needs of the 21st century and determining strategic support The Network can provide. She has managed and overseen grant projects from federal and state agencies, as well as family and private foundations. She has been involved in all aspects of organizational management including foundation/agency relationships, grant based project funding, budget tracking, contract negotiation, implementation, accountability, project reporting and staff and board development. Lisa has facilitated strategic planning sessions, focus groups, citizen task forces, community visioning sessions, and public involvement and feedback meetings with groups ranging in size from four to four hundred. Lisa emphasizes tried and true in-person methods of bringing people together augmented by the use of cutting edge online technology. Lisa serves on numerous boards of directors, has a BA in Science in Society from Wesleyan University, an MS from University of Michigan's School of Natural Resources and Environment, and is a graduate of Michigan State University's Great Lakes Leadership Academy.

Webcast Date: 
Wednesday, June 10, 2015 - 12:00pm
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